Issue 1
Dezember 2011
Reality Check
Current studies about promotional items and promotional porcelain are difficult to find due to the broad overall market for below-the-line advertising. Guerilla marketing, direct mail and sales promotion are included alongside other methods for seeking and retaining customers.
Marketing trends are created in the US. That's why we've spent time there. And it's the same reason why we belong to the largest industry organizations PPAI (Promotional Products Association International) and ASI (Advertising Specialty Institute).
Color Your Pad!
The Softpad Mug has turned out to be a real bestseller! The cup features a stylish, timeless design that offers several surfaces for branding. With the silicone pad in four standard colors, orders beginning at 250 units are available. And all that at a good price-performance ratio!
Mackie's back in town!
Despite all the modern methods of communication, there's still something stylish about writing a letter! (But please feel free to post this on Twitter immediately!)
Grab the stars from the sky
Metallic has never been so brilliant! Mahlwerck delivers a new refinement technique: Sparkly!
Designed in Germany, made in Europe.
For many years, our name has stood for high quality, innovative promotional porcelain. Through our European production, we're able to offer something else as well: Fast delivery!
We are committed to working together across Europe. For over 5 years, we have produced the kind of Mahlwerck quality that customers expect in our wholly-owned subsidiary, Mahlwerck Porcelan s.r.o. in Kostany, near Teplice.
The world of promotional mugs. An interview.
Forms, refinements, possibilities, use. Tobias Köckert explains all this in an interview. Watch it right here.
